Gamification examples from the real-world

Gamification Inspiration

After over a decade of working on gamification solutions and having had 100s of conversations with folks from a multitude of different industries, we decided to create a brief snap-shot of how some of the leading apps and digital services are currently using gamification to add value to their business offering.

None of the following companies use GameLayer to deliver their gamification experience … However, each use case (and so much more) can be developed using our award-winning platform.

Challenges

Finnair is the national airline of Finland. For Finnair we provided an extension to their traditional frequent flyer program in which members could both earn and burn their loyalty points for engaging with the brand through various, non-transactional, challenges.

For Finnair we introduced a new way for the airline to target its members with highly personalized content based on their travel data and membership status.

Tags: #loyalty #personalization #airline

Industry Award for Best Marketing Campaign from an Airline

Finnair is the national airline of Finland. For Finnair we provided an extension to their traditional frequent flyer program in which members could both earn and burn their loyalty points for engaging with the brand through various, non-transactional, challenges.

For Finnair we introduced a new way for the airline to target its members with highly personalized content based on their travel data and membership status.

Tags: #loyalty #personalization #airline

Industry Award for Best Marketing Campaign from an Airline

Finnair is the national airline of Finland. For Finnair we provided an extension to their traditional frequent flyer program in which members could both earn and burn their loyalty points for engaging with the brand through various, non-transactional, challenges.

For Finnair we introduced a new way for the airline to target its members with highly personalized content based on their travel data and membership status.

Tags: #loyalty #personalization #airline

Industry Award for Best Marketing Campaign from an Airline

Streaks

Reima is the number one kidswear brand from Finland.

We integrated directly with the Reima GO! mobile app and enabled challenges – tied to physical activity – for Reima’s B2B offering towards schools and kindergartens.

Syncing activity data from Reima’s wearable devices, we made it possible for teachers to create and deliver a learning objective to the simple act of kids being active … In a fun and engaging way.

For Reima we enabled the collection of data from multiple simultaneous data sources and consolidated it such that it could power a singular objective with a specific outcome. A particular challenge that we overcame was to pause, switch and re-start challenges using the same data source(s).

Tags: #wearables #education #kids #apparel

Achievements

Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.

We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.

Tags: #loyalty #rewards #personalization #social_platform

Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.

We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.

Tags: #loyalty #rewards #personalization #social_platform

Currency

Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.

We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.

Tags: #gamification #onboarding #platform #education

Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.

We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.

Tags: #gamification #onboarding #platform #education

Levels

Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.

We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.

Tags: #loyalty #rewards #personalization #social_platform

Leaderboards

Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.

We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.

Tags: #gamification #onboarding #platform #education

Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.

We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.

Tags: #gamification #onboarding #platform #education

Mystery Wins

Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.

We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.

Tags: #loyalty #rewards #personalization #social_platform

Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.

We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.

Tags: #loyalty #rewards #personalization #social_platform

Quizzes

Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.

We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.

Tags: #gamification #onboarding #platform #education